Pharrell Turned Paris Into a Hip-Hop Runway at Louis Vuitton

Pharrell Williams didn’t just present a fashion show in Paris — he staged a cultural moment.

On Tuesday, January 20, the Louis Vuitton Men’s Fall/Winter 2026 show transformed the Jardin d’Acclimatation into a global meeting point for Hip Hop, R&B, and high fashion. Under Pharrell’s creative direction, the runway became more than clothes; it was a statement about influence, legacy, and where culture truly lives.

The front row alone told the story. Usher, SZA, Future, Chris Brown, Malice, John Legend, Quavo, Skepta, A$AP Nast, AzChike, Gims, and Disiz all pulled up, proving that Pharrell’s vision continues to unite generations and genres. This wasn’t a celebrity cameo moment — it was the culture showing up for one of its own.

The fashion delivered just as hard as the guest list. Usher kept it sharp and timeless in a long black peacoat layered over a crisp white tee, finished with a tie and Chelsea boots. Chris Brown brought bold energy in a fuchsia cardigan paired with denim and platform shoes. Quavo leaned into edge with a motorcycle jacket, paisley tie, and grills, while Skepta stayed effortlessly clean in a black sweater layered over a white-collared shirt. Future, a Louis Vuitton brand ambassador, stayed true to his signature aesthetic with logo-heavy accessories, a plaid puffer, and relaxed denim.

But Pharrell didn’t stop at visuals. The runway doubled as a listening experience, teasing four unreleased tracks from A$AP Rocky, John Legend, Pusha T, and Quavo. The music underscored the show’s message: Louis Vuitton under Pharrell isn’t borrowing from music culture — it’s built inside it.

Once again, Pharrell proved that fashion, music, and identity don’t exist in separate lanes. They move together. And in Paris, at Louis Vuitton, the culture wasn’t invited — it was centered.

Follow his social media: Www.instagram.com/pharrell

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